Smartwool

When Smartwool started making socks back in 1994, their founders simply wanted to be able to ski longer without getting cold toes. They were the first outdoor company to make performance Merino wool ski socks—revolutionizing the category and forever changing the way outdoor enthusiasts viewed their feet. From their Merino wool supply chain to the Smartwool advocacy program to how they design their socks and apparel, Smartwool exist to help you play, live, and laugh in the great outdoors as often as you would like.