Skratch Labs
While working as an exercise physiologist for pro cycling teams, Dr. Allen Lim saw it firsthand: athletes getting sick from drinks that were too sweet, too artificial, and too hard on the gut. So he started from scratch—mixing up something better with real ingredients and grounded in science. Proving its power in the peloton, he teamed up with Ian MacGregor, a recently retired pro cyclist who he previously coached, to turn that “Secret Drink Mix” into Skratch Labs.











