Since the company’s inception, the boots have been designed for people who spend their entire day, and often a greater portion of their lives, on snow. And hidden in plain sight, on the feet of every down-to-earth local in the snowiest place on the planet, stood two fundamental tenets that would shape FUBUKI: Durable, warm, waterproof boots should not be boring. Durable, warm, waterproof boots should not be heavy.